Public Relations.

Media and Community Relations.

Professional Athlete Publicity.

Strategic Marketing Guidance.

Consumer Insight Intelligence.

Grassroots Sports Marketing.

Services

Helping brands connect with Latino sports consumers through:

Public Relations - The power of editorial media coverage can never be underestimated - reporters and broadcasters add credibility to your messages through implied endorsement.  This is especially true among Latino consumers who view the media as authorities on any given topic.  Sportivo has solid relationships with print, internet and broadcast media from coast to coast that we use daily to secure that client messages are reaching the most influential and trusted Latino voices in the sports pages and beyond.

Media Relations

Grassroots Events

Special Events

Athlete Media Training/Preparation

Athlete Appearances

Cultural Adaptations and Translations

Media Relations

Community Relations - Social passions are at the heart of effective outreach to Latino community groups and advocates who, when approached with relevance and compassion, become brand delegates at the grassroots level.  Community relations echoes strong relevancy among Latino consumers and leaders, even more so than in many other ethnic groups.  Sportivo steers brands through this delicate task, aligning them with appropriate partners and creating initiatives that respond to the needs of the community while fostering impactful and relevant relationships. 

Sponsorships Enhancement - If not leveraged correctly, a brand's sponsorship can get lost in the crowd.  We help brands maximize their investment by developing relevant communications platforms that utilize the power of media editorial coverage to build a positive and relevant profile in the Latino community and gain loyal customers.

Professional Athlete Publicity - Maximizing the relationships we have established with the most influential and respected media, we generate positive exposure for our clients, creating publicity campaigns that take them from the sports pages to the lifestyle and entertainment pages, enhancing their public image, while creating opportunities to attract sponsors and more fans.

Strategic Marketing Guidance - No coach enters a game without a plan.  We dig into a brand's desired results and offer clients communications strategies and tactics that are a winning combination to elevate a brand's positioning.

Consumer Insight Intelligence - Latino or Hispanic? English, Spanish or both?  Today's Latino consumers are as varied as their skin tones and their ignition points are equally unique.  We help brands navigate through these and other cultural nuances to connect with Latino consumers, whether they're recently arrived immigrants, fully acculturated, or some where in between.