Team

Mario Flores
Flores is partner and managing director of Sportivo and a 10-year veteran of Hispanic public relations. Flores has developed campaigns for clients including Target Corporation, Anheuser Busch, Coca-Cola, Buchanan’s Scotch Whiskey, Tequila Cazadores and Merrill Lynch. Prior to joining Sportivo, Flores served as manager of U.S. communications for McDonald’s Corporation, where he oversaw the company’s national Hispanic-related public relations efforts. Previously he served as director of BSMG Latino, an affiliate of Weber Shandwick, one of the largest public relations firms in the world. Flores began his career with Durazo Communications in Los Angeles.

Roxana Lissa
Lissa is partner and co-founder of Sportivo and CEO of RL Public Relations + Marketing, a full-service Hispanic agency serving Fortune 500 clients including Nike, Sears Roebuck and Co., Cover Girl, Schieffelin & Somerset, Tenet California and GOT MILK? A native of Argentina, Lissa held senior management positions with global agencies Hill & Knowlton and Manning, Selvage & Lee before launching her own agency in 1996 to capitalize on underserved opportunities in the Hispanic market. Lissa is active in multiple national Hispanic community organizations and is a board member of the Los Angeles Chapter of the Public Relations Society of America (PRSA).